Explore Generative AI
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Explore how AI can serve your role
• Using a closed sandbox, you can query the latest AI from ChatGPT 3.5 and MidJourney instances to test and learn it's limits and pratfalls. Read through the limitations column for important notes to keep in mind as you build your queries.
• Access the sandbox at the link to the left. Explore how different prompts provide various results.
• Utilize the ‘summarize’ feature by dropping in text files or images to have the AI output a simplified version of your original artifact. You can also find instructions on how to prompt a summarization directly through the message field.
• Note that this tool is not intended to be used in client work, but rather to start outlines or give you inspiration on projects. This technology affords us endless opportunities, but we must always remember to use it ethically and responsibly.
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Official Stance on AI in the workplace
WPP is breaking further into the AI space, whether it’s through agency collaboration or exciting partnerships. WPP has been using AI safely and creatively for years, and we’ve worked hard to set guardrails around how we utilize this powerful technology.
• AI is a seductive topic for increasing productivity in business and it can be tremendously fun to experiment with. However, today’s tools leave us dangerously exposed if we’re not careful. We must remain mindful of the possibility of data leaks and copyright infringement, while also considering the societal, environmental, and ethical implications of what we can now do.
• WPP has developed six principles for safe and ethical use of Generative AI. You can find a summary and explanation of these principles at the link to the left. If you have questions or concerns around appropriate use of generative AI, we encourage you to reach out to any of our team contacts listed below, or send an email to ai@wpp.com
• Additional information and resources around WPP’s stance on Generative AI can be found below:
Legal Top Tips for Generative AI
WPP Guidelines on Using Generative AI Tools
How should we think about AI? -
Find Answers
• VML has created an AI that is tailored to our internal needs, which can be accessed at the link to the left. You can think of it as a generative AI tool that specializes in VMLY&R topics.
• Current use cases for this tool are to output thought starters for common RFP questions or to access basic HR Topics across the organization.
• We will continue to add content as needed, so feel free to ask it any questions you have around these internal topics. If you aren't finding good answers, please let us know so we can make appropriate updates to ensure the tool stays well-rounded.
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Join the Community
• We have a breadth of information and resources around AI that you can access to round out your knowledge. Utilize the links below to explore everything we have to offer.
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Understanding your approach
It's one thing to understand what generative AI can bring to the table, and an entirely different thing to understand how to leverage it. AI tools can be leveraged to guide you on a path, but should never replace your work.\
• Know AI's role within a project. Where is it appropriate and where it isn't.
• What and how does your brand voice resonate when building prompts for inspiration.
• Various tools exist (including ChatGPT, Bard, MidJourney, and OpenAI to name a few) that can generate content ranging from text to images to audio files. Understanding how to leverage these tools can increase productivity and protyping skills.)
• Choose the right platforms to thrive. At this point, there are no winners in the space, so feel free to explore didn't tools to acheive the desired effect.
Case Studies
